What happens when growth is good, but internal processes and systems make it chaotic to manage customer data? 3sage Consulting helps one client discover the value of investing Master Data Management technology to create a Single View of the Customer.
Our client had experienced record growth, but had not invested in technologies or business processes to accurately and consistently manage all customer data in a single place. Existing customer data was inconsistent across various systems in the enterprise. Employees weren’t sure which system held the “record of truth”. It was hard to tell which products customers had purchased and from which sales channel they were most likely to buy.
With MDM technology providers knocking on their door and promising a huge ROI on their products as a means to achieve the “Single View of the Customer”, our client wanted an objective third party to analyze their specific environment to determine how much of a gain was possible. If they spent the money, would they actually realize a savings? Better yet, would they see new revenue opportunities they wouldn’t identify otherwise?
3sage Builds Compelling Business Case Model
3sage Consulting first worked with key executives and Customer Management leadership to define an approach for the business case to determine and justify a new customer engagement and management model for the company. Collaboratively, the team decided on three key categories in which to quantify implications of investing in MDM technology.
Next, 3sage led the business case analysis with key leaders to identify, rationalize and reach agreement on leading business & technical capabilities to better support customers. 3sage linked these capabilities to key data management needs that would need to be realized in order to consistently master and maintain customer information. 3sage then quantified each capability to build an integrated financial model that would help executives understand the anticipated ROI by adopting this new customer management model.
Finally, 3sage developed a multi-year roadmap to phase in the new capabilities to transition to the new customer management model. This model incorporated all process, system and data milestones required to fully implement this new approach to customer management.
Customer Green Lights Initiative With Billion Dollar ROI
3sage collaboratively helped its client identify and quantify a multi-billion dollar opportunity to implement a Master Data Management approach to manage customer data. By getting executive and Customer Management leadership involved in the analysis, 3sage empowered the customer team to confidently proceed with investing in MDM.
Our client had experienced record growth, but had not invested in technologies or business processes to accurately and consistently manage all customer data in a single place. Existing customer data was inconsistent across various systems in the enterprise. Employees weren’t sure which system held the “record of truth”. It was hard to tell which products customers had purchased and from which sales channel they were most likely to buy.
With MDM technology providers knocking on their door and promising a huge ROI on their products as a means to achieve the “Single View of the Customer”, our client wanted an objective third party to analyze their specific environment to determine how much of a gain was possible. If they spent the money, would they actually realize a savings? Better yet, would they see new revenue opportunities they wouldn’t identify otherwise?
3sage Builds Compelling Business Case Model
3sage Consulting first worked with key executives and Customer Management leadership to define an approach for the business case to determine and justify a new customer engagement and management model for the company. Collaboratively, the team decided on three key categories in which to quantify implications of investing in MDM technology.
Next, 3sage led the business case analysis with key leaders to identify, rationalize and reach agreement on leading business & technical capabilities to better support customers. 3sage linked these capabilities to key data management needs that would need to be realized in order to consistently master and maintain customer information. 3sage then quantified each capability to build an integrated financial model that would help executives understand the anticipated ROI by adopting this new customer management model.
Finally, 3sage developed a multi-year roadmap to phase in the new capabilities to transition to the new customer management model. This model incorporated all process, system and data milestones required to fully implement this new approach to customer management.
Customer Green Lights Initiative With Billion Dollar ROI
3sage collaboratively helped its client identify and quantify a multi-billion dollar opportunity to implement a Master Data Management approach to manage customer data. By getting executive and Customer Management leadership involved in the analysis, 3sage empowered the customer team to confidently proceed with investing in MDM.